DEEP DIVE

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DEEP DIVE 💡

Bond In Motion

Driving audiences to 007’s latest exhibition at the Spy Museum.

Exhibition Production & Promotion

Graphic Designer, Motion Graphics Designer
Emily Colleta, Creative Director
Ariel Samuel, Social Media Specialist
Social media graphics, motion graphics, digital content, video production
Illustrator, After Effects, Photoshop

Brief

Few characters are as ubiquitous with espionage as James Bond – except maybe his cars.

In March of 2024, the special temporary exhibition Bond In Motion opened at the International Spy Museum. In addition to supporting brand management, contributed to the launch marketing plan and drumroll on social media leading up to the exhibition's opening.

Results

Bond In Motion has been a wildly successful installment for the Spy Museum, overdelivering on ticket sale predictions by more than 120%. The Marketing & Communications team faced tight deadlines and the challenge of adhering to strict brand guidelines. Despite these parameters, we developed a marketing strategy that sold out the first several weeks.

Bond In Motion was created in collaboration with EON Productions and The Ian Fleming® Foundation, with support from Amazon MGM Studios. 007 and related James Bond Indicia © 1962-2024 Danjaq, LLC and Metro-Goldwyn-Mayer Studios Inc. 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.

Vehicle photos courtesy of Petersen Automotive Museum.

IG Teaser

To build the energy for this exhibition, we initiated a singular social media takeover and a few weeks of “going dark.” The images were periodically posted on IG, creating a slow-drip reveal.

Tickets Available

To cap off the initial social media push for the exhibition, a three-part banner was created for Instagram featuring the Bond In Motion logo and our hero car, the Aston Martin Vanquish, coinciding with the announcement of ticket availability.

Countdown Posts & Animation

After the dust settled on the teaser, we began the countdown to the exhibition’s opening day. I developed an engaging graphic that could highlight a new vehicle every day and harken back to the golden era of both movies and, some would argue, Bond. A corresponding image was posted to our Stories every day of the countdown, with the animation being shared to wrap things up on the final day. Vertical and horizontal variants of the animation were developed to suit various channels.

Audience Response

The rumble online was loud.

Guests of all persuasions, from casual Bond fans to hardcore car enthusiasts, have noted Bond In Motion as a reason for their visit and highlight of their trip to Washington, DC!