Campus Expansion Plan
Capturing the imagination of major donors and inspiring commitment.
Fundraising Collateral & Annual Reporting Document-
Design lead, concept through production
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Layout design, content strategy, iconography, infographics
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InDesign, Illustrator, Photoshop
Brief
Nonprofits need to be able to communicate their mission, vision, and annual goals clearly with their donors to meet their funding goals. Cru, a religious organization whose main focus is empowering the spiritual growth of college students, is no different.
The annual Campus Expansion Plan is a joint effort between executive leadership, fund development teams, and the in-house creative agency to cast vision, share success stories, and project financial goals for the coming year to major donors.
Results
For the 2020 CEP booklet, I worked as the primary designer, collaborating closely with the content team as we developed this project from brainstorming to final print preparation.
The booklet was shared with over 5,000 major donors nationwide and presented at the annual Leadership Summit to over 1000 key stakeholders.
Iconography & Visual Theme
Since this project covered a lot of statistics and numbers, a clear visual direction was needed to inform imagery and infographic design. I developed a set of icons to represent different strategic content, implementing styles to reflect the brand style guide and bring unity to icons and infographics.
Iconography
Infographic Styling
Infographic Development
Translated raw data into simple visuals graphs, needed more engaging visualsIntroduced more stylized visuals for easier comprehension, still a little dense visuallySimplified styles for balance and reduced clutter, added brand colors for cohesionSelect Spreads
Three Audiences, Three Versions
In an effort to reach all audiences with the most effective and relevant content, the booklet was adapted for three different users. Particularly the final call-to-action page was set up to be geared for mid-level donors, high-level donors, and for a specific audience attending the annual Leadership Summit conference.